Why Should You
Do Business With EZWebCentral Inc.?
A short time ago I was showing a friend the EZWebCentral website. After checking it out and commenting on how good the site looked, he said, "Tell me once more, just why is it that I should give my web business to you?" I then told him how EZWebCentral offers "Websites Made Easy" and I explained just what that means. Thinking back on that encounter I decided to write a short note to all of the visitors to the site to tell them the same thing that I told my friend. If you have found yourself confused about web design and web hosting and asking the same type of question, please read on.
There are several things that make a business successful on the Internet and the five that are at the top of the list are:
- A Product or Service that people are willing to pay for.
- A Website with a good name.
- A Website that looks professional and is up to date.
- A Website that is eCommerce enabled.
- A Website that is properly promoted.
If
all
5 of the above conditions are met, success on the Internet is just around the corner. EZWebCentral offers you the last four things listed above and you provide number 1 (the product or service). Let me explain just how we provide the last four by describing how our unique do-it-yourself system works.
2) The first thing you do when you signup for an EZWebCentral account is choose a name for your website (e.g. www.mybusiness.com). Try to keep the domain name short and to the point and try to use the actual name of your business or organization if at all possible. You will then register the domain name in your name at no cost to you (FREE) for the first year. (Each year after that it will only cost $35/year or you can take part in one of the special offers we are working on to continue making the name registration free to our better customers.) Domain names are very valuable. .nets and .orgs don’t become worth millions, .coms do. A good .com name can be worth a few thousand dollars these days because without one it will be hard for people to find you again. Being remembered is well worth the investment, and can pay back dividends many times over the course of a few months so choose your name wisely. Like with every process on EZWebCentral, we are always there to help you through every step of the way so feel free to ask for help.
Another important service we offer standard with every account is unlimited e-mail accounts. You can get bill, sally, etc... at no extra charge. Everyone in your organization will have an e-mail account that they can use to correspond with customers, friends and family. Our e-mail system allows you and your employees to check their e-mail through our web-based access from any computer in the world with Internet connectivity or using any popular e-mail client software like Outlook, Outlook Express, Eudora, etc… Every e-mail they send will have your organization's name on it via their e-mail address. Talk about name recognition and marketing!
3) In order to have a good looking website people either spend thousands of dollars on custom web design or settle for something less from a low grade design team (usually a friend of a friends high school kid.) At EZWebCentral we give you the tools that allow you to design and manage your own web site. If you know a lot about HTML coding and want to do all your own design, our online editor allows you to do so. But, if you don't know HTML or other web programming languages, then that's ok because our system is perfect for you. We offer templates and an easy to use online content management system that will give you a professional looking website that has been successfully used by other business owners like yourself. This will allow you to get your organization on the net quickly and easily.
The system is very unique because you completely
manage your site online. No software is required other than your Internet
Explorer web browser! The content management system lets you do everything
easily, from posting products and pictures, to describing your business
and laying out your pages. You are able to change every part of your page
from color and font size to style and graphics. The best part is that you
or anyone from your organization can update your site from any computer in
the world with web access. Your site will "never be outdated" because you
control it and you don't get a bill for every little update like you would
if someone else built your site. Sure, our professional web design team
can build and manage your site or build and hand your site over to you to
manage but with our web-based content management software you can do it
yourself with ease. To see what the interface looks like click here
. The online website editor is very similar to most of today's popular word processing programs like MS Word, WordPerfect or Wordpad.
With our software posting pictures and products is a snap. If you want to have a picture of a product on your website you can take a photo of it using a digital camera, take a photo with a normal camera and have your photo developer put the pictures on a CD or scan the pictures into your computer with a scanner. You would then upload or copy and paste the picture from within the online editor. The interface is very straightforward and you point and click your way through everything. After uploading a picture you simply type in the product description where you want it to appear and then make a link to it with a simple click using your mouse. Voila, your product is now on your business website and the next customer to log in to the site can read about it or place an order for it. I could go on and on about how easy this software is to use but you will have to use it yourself to really appreciate it. Of all the services we offer the easy to use website building software is probably the most compelling reason I can give you as to why you should do business with EZWebCentral.
4) For a website to be eCommerce enabled it must have a powerful shopping cart system that allows visitors to the site to easily find what they want and buy it immediately whether it be a product or service. This could mean another few thousand dollars spent on shopping cart software, and a few hundred more to pay someone to integrate it into your website. With other services you can also add another fee to have your site hosted on a secure server (SSL). Hosting on a secure server is necessary so customer credit card numbers and information cannot be stolen. With EZWebCentral you don't have to pay extra for these features because they come standard with EVERY account. If your present business can accept credit cards and supports real-time credit card processing you can process the purchases made on your website using that same account. If not, we will help you set up a merchant account that will allow credit card purchases through one of our partners. If your site is small you may want to simply use a purchase order form that can be printed out and mailed in by the purchaser. As your online sales grow our software allows your site to grow and allow other purchasing methods to be used. Like I've mentioned before, this capability to "grow" comes without any additional costs to your standard $40/month package. It allows you to have control of what you want your online presence to become and when you want it to happen.
5) All of the money you invest in professional web presence can be wasted without potential customers to visit your site. Without promotion no website can succeed and that is a known fact. This means countless hours of submitting the website to search engines on your own, or paying to have it outsourced to an outside firm. EZWebCentral offers this optional submission service for a small additional monthly fee if you wish to take advantage of it. We also send out a free newsletter to all of our clients with marketing, promotion and website building tips to help them grow their business both online and offline.
Another benefit of signing up with EZWebCentral that I haven't mentioned above is the built-in calendar creator. The calendar allows you to easily post a schedule on your site so that everyone can keep abreast with what is going on in your organization. To get the calendar creator going you simply fill out a few forms from within your online control panel and it automatically pops up on any page that you specify within your site. This is especially useful for writers, speakers and performers. Just think of how many more engagements you could schedule if everyone could see just when and where you will be available by simply logging on to your website. At EZWebCentral you can also sell them your latest CD recording or tape while they are checking. Your business could put the dates that your next online sale will take place. An organization could post all of the “happenings” in their community. The list of possible uses for the online calendar is almost endless. Just to remind you, the calendar software is included in every package.
Well, my note has quickly turned into a short essay but I have tried to show you just a few of the reasons why you should allow EZWebCentral to help you put your business or organization online. If you have any specific questions, send me an email and I will get back to you personally with an answer to any questions or concerns you may have.
Thank you for your time,
Ted Cody Vice President
EZWebCentral
Inc.
|